services
strategic, powerful, results-oriented
Dolomite Marketing offers a wide range of integrated marketing services including digital marketing and search engine optimization (SEO).
Our depth of experience with nonprofits, social ventures (a.k.a., “impact business” or “social entrepreneurs”), start-ups and small-to-medium-size businesses (SMBs) in a vast array of industry verticals gives us the global perspective, business acumen and expertise that will help you bring your organization’s marketing to the next level. Reach out to learn more.
strategic integrated marketing
strategic marketing & communications audit
We develop holistic marketing and communications plans that efficiently utilize internal resources and strategic tactics to inspire action in target audiences and advance organizational goals.
With our broad range of experience in target audience analysis, digital marketing, social media, email marketing, print, TV, radio, outdoor advertising, annual reports, brochures, fundraising and grant writing, we’ll bring a global perspective to your organization’s brand and prioritize the key steps you need to take to reach your goals.
copy writing & editing
Our trademark is highly polished content development for the web, print, advertising, email campaigns, social media, newsletters, media relations and more.
Our services range from original research-based writing to search engine optimization (SEO), copy editing and proofreading of client-produced content. Our web-based content is always optimized for search engines based on in-depth, strategic keyword research. We work in both Spanish and English.
project management
We love shepherding every aspect of a project from concept to final product, whether it be a new website, print collateral, broadcast media campaign, or annual report. We know from experience how to manage tight budgets and timelines; that’s our bread and butter!
staff trainings & presentations
Sharing what we know is out MO, whether it be with the staff of your organization or business, or with your local business club or association. It’s part of our mission to be transparent, and that’s why we love to get out there, share our knowledge, and demystify.
digital marketing & search engine optimization
Analytics Review
Many organizations and small businesses lack a clear understanding of how their website is performing, even though they have access to the data in Google Analytics.
And sometimes the most important actions they want their key audiences to take on their websites are not being tracked correctly in Google Analytics. (After all, shouldn’t your marketing efforts be tied to ROI?)
With years of deep experience in Google Analytics, we can scour your existing website usage data for insights and recommendations including high-ROI areas of opportunity for increasing inbound traffic, user engagement and goal conversions / sales.
Local SEO
If your organization or business is local in nature, you need to be sure you show up in local search results.
The algorithms for Google and other search engines work differently when queries indicate a search with local intent; in other words, it’s an entirely different game.
We can identify inconsistencies in your business listings and prioritize the key websites where your organization needs a presence in order to perform well in local search results pages.
Social Media Review
Sure, you do social media, but do look at the analytics? Every social media platform has an analytics (sometimes called “insights”) interface that provides data that can help you learn more about your target audiences as well as refine your strategies. We can compile the stats into an actionable report that will help you get the most ROI out of your social media efforts.
Content Optimization & Development
We can examine the most important existing pages on your website and identify on-page opportunities to increase traffic to those pages from the search engines, such as optimization of meta titles and descriptions, heading tags, image tags, and more.
Depending on the internal content development resources you have available, we can work closely with your staff to craft optimized content or we can draft it for your review. We also offer a customized On-Page SEO Best Practices Guide and training to give your team the know-how to properly optimize key SEO elements independently going forward.
(BTW, this is the same content that will serve as the perfect landing pages to drive traffic to your website from social media, and isn’t that what you really want your social media efforts to do?!?)
Technical SEO Audit
Without a solid technical foundation, a website cannot even begin to perform well in the search engine results pages.
Regardless of the CMS your site is built in, we can examine its technical underpinnings to identify any barriers to proper indexation in the search engines. (Even WordPress isn’t perfect – we’ve seen that up close!)
Our Mini Audit includes a basic review of indexation and crawlability. A Full Scale Audit analyzes all opportunities for technical website optimization. We also specialize in Technical SEO Redesign Assistance, which is essential to ensure that a new website gets indexed as quickly as possible and doesn’t suffer any unnecessary (and altogether too common) dips in search engine traffic. Assistance with implementation of recommendations is also available.
SEO Keyword Research
We’ll review the keywords (or topics) that are currently bringing traffic to your website from the search engines and identify missed opportunities for attracting your target audience(s).
We then compile a prioritized list of keywords/topics; these are the best opportunities to build content that will bring qualified visitors to your website. In cases where a redesign is underway (a great time to get your SEO in line), we’ll propose a search optimized Information Architecture to guide content development efforts.
Backlink Profile & Opportunities
Inbound links are still among the most powerful signals in search engine ranking algorithms; they act like “votes” for your site’s content. Unfortunately, old, spammy links (some of which you may not have even “asked” for) can also hurt your site’s rankings.
We’ll examine the links pointing to your site as well as those pointing to your top competitors; this will help us identify opportunities to build new links to your site and clean up any toxic links that may be hampering your site’s performance in organic search results.
industries we’ve served
Dolomite Marketing has years of experience diving deep into our clients’ businesses and learning how to help get their audiences engaged. That variety is one of the things we love about our work and our creative, data-driven approach.
Our focus is on marketing services for nonprofits, social ventures and small- to medium-sized businesses. But no matter what kind of organization or business you run, we’re happy to talk with you about your goals for communications and marketing.
Below are some of the industry verticals we’ve worked with in the past.
nonprofit organizations & associations
Basic Services
Food Distribution
Food Pantries
Food Security
Job Training
Professional Associations
Services for the Blind & Visually Impaired
Sustainable Agriculture
social enterprises (a.k.a. impact businesses)
Start-Ups to VC Rounds
local businesses
Restaurants/Bars
Culinary Arts
Doctors / Medical
Hospitality
Religious Organizations
Coworking Spaces
Salons & Spas
Entertainment Venues
small- to medium-sized businesses (SMBs)
Accounting
B2B
B2C
Construction
Consumer Goods
Ecommerce
Farms
Home Brewing
Marketing
Manufacturing
Software
Telecommunications
interested in learning more?
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